[...] [...]
Jason Likert - 08/03/2007 12:49:58
I love it! I almost laughed when you smashed the MacBook.
Online video advertisements are definitely a nuisance. You make a great point that some of the ads are too long for the content length. Why would I want to watch a one minute video with 30 seconds of advertisements?
Trev - 08/03/2007 12:55:37
Poor lappy 
Bad Beaver - 08/03/2007 13:30:56
Argh! PLEASE tell us what you made to look like a MBP there! Shocking!
Buns and Chou Chou - 08/03/2007 13:39:16
we like to abuse the viewer – you will get pre, post, and mid…and you’ll like it!
David Newman - 08/03/2007 16:22:16
Beautifully done, Amanda and Mario.
This is the first of Amanda’s “Secrets To:” series I’ve seen (I hope it’s a series).
This instructional video is lessoning without lessening — rather than being a rant, it is playful, dreamlike, and light as a feather.
Vanna Marie Rosich meets the Twilight Zone.
Goofus & Gallant meet David Lynch.
Artful use of the message in the medium.
crackerjack - 08/03/2007 18:08:41
My gut tells me avoid the mid-roll at all times (ahem …:-) ). It not only annoys the viewer, but also breaks up the unity of your vlog posting.
Video advertising: enough with the pre-rolls, already « The Content Factory - 08/03/2007 20:38:22
[...] advertising: enough with the pre-rolls, already Jump to Comments Starring AmandaCongdon [...]
Walter Crespo - 08/03/2007 23:32:03
Yes Amanda very true, respect the viewer. Oh btw you know what you rock. 
jm - 08/06/2007 00:27:01
wow, I liked this for so many reasons:
fun
informative
really well produced
not corny or trite
beautiful visually
well written
I could go on.
More, please
jm - 08/06/2007 00:27:57
ps: hope David is right, Amanda and Mario, and this is a series.
leron - 08/06/2007 18:52:53
awesome static, mario.
pre-roll ads? Amanda’s right, hit the mute and do something productive for 30 seconds. Sharpen a pencil. Straighten the piles on your desk. Take the diet soda cans to the recycling bin. While you’re at it, gloat at how silly the old media ad folks are as they enter the brave new world.
Michael T - 08/08/2007 04:51:59
Came back to the blog after a bit of a hiatus. Love the background on this one. Still, I wonder about the post-roll – why do you think people stick around once they’ve gotten what they want?
I’ve watched your Dove post-rolls a couple of times. Can’t explain *why* though.
Casey McKinnon - 08/08/2007 18:07:05
Mario, like me, obviously loves to make his own sound effects… awesome. Also great digital-looking effect… very cool.
David Newman - 08/10/2007 20:07:25
Recently saw the movie: The Science of Sleep.
It’s dreamy and dreamlike, like your Secrets to Online Advertising.
MikeTheBee - 08/15/2007 15:33:29
You hit the button, I was just commenting to the marketing men at
http://www.forimmediaterelease.biz/index.php?/weblog/comments/the_hobson_holtz_report_podcast_265_august_9_2007/
about how annoying I was finding the Dell adverts on the CNN news feeds. The same same over and over again. 45secs on a 3min hourly news update podcast. Now that is abuse!
chuck - 08/16/2007 09:15:39
That was a cool effect there dude.
coward behind the corporate machine - 08/16/2007 14:07:38
I don’t think anyone on the content side disagrees with you. But the bottom line is, advertisers and agencies are (a) lazy, and (b) conservative. They’ve got the 30 second spots in the can. They’ve worked for years, why not now?
Distributors can kick and scream all they want. But at the end of the day, if a pre-roll is the only thing that brings home the bacon, that’s what we’re stuck with for the moment.
Amanda - 08/16/2007 17:17:33
They’ve worked for years? Yeah. On TV. That misses the point.
You can’t slap a 30 second TV ad in front of 3 minutes of online programming and say that it “works”. Would you put a pre-roll before live theatre? It just doesn’t make sense whatsoever.
And if it is true that 70% of people will move on to something else online when confronted with a 30 second spot, that’s a real problem that networks should look at. Would they rather make more money per view and have fewer views? Or would they rather have more views, make less money per view… but benefit financially by having more people watching? Seems like an easy decision to me.
J.W. - 08/21/2007 17:12:03
+1
coward behind the corporate machine - 08/21/2007 20:43:58
Totally. Still, let’s go back to my original point: These people are lazy and conservative. We will get there. It will just take much longer than you or I or most other sentient media consumers think it should. In the meantime, cue that Slim Fast 30!
J.W. - 08/23/2007 05:59:35
Oh and btw – Amanda is on a pre-roll. For the members project in new orleans. Dunno if its seen the light of day…but its out there.
amanda - 08/23/2007 17:07:30
Not only am I on a pre-roll for AMEX, but one appears before each of my abc videos. UGH.
Things can only change so quickly I guess.. but we still got to be vocal in order for change to occur.
J.W. - 08/24/2007 17:49:20
RIGHT ON, Amanda!
Clintus McGintus - 09/01/2007 04:08:15
I know this is so old by now but just wanted to say I really liked this one. Loved the effects. Great points as well on the topic. It’s something I’ve never quite figured out.
J.W. - 09/21/2007 19:54:44
Screw ‘em. ABC that is.
The Content Factory » Blog Archive » Video advertising: enough with the pre-rolls, already - 09/25/2007 22:42:51
[...] Starring Amanda Congdon [...]
Alex - 03/05/2008 00:53:54
LOL!!!! love it!!!
hahah i love how the sound effects are all homemade! propssss
08.03.2007 Secrets To Online Advertising
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